What is Online Advertising?

Categories
Advertising, Digital Advertising, Digital Marketing, Direct Mail Advertising, Display Advertising, Email Marketing, Mobile Advertising, Social Media Advertising

Online Advertising is the art of using the internet as a medium to deliver marketing messages to an identified and intended audience. It is helpful for attracting website traffic and brand exposure, but first and foremost, online advertising is designed to persuade the targeted customer to engage in a specific action – like, making a […]

Top 80 Digital Marketing Interview Questions And Answers In 2024

Categories
Digital Marketing

Today, consumers are looking for increased interaction with brands. For brands, the best approach to engage customers, increase their organic traffic, and generate leads and sales is via digital marketing. The digital market is growing at a fast pace and is expected to reach a value of USD 671.86 billion by 2028. With the increasing […]

Social Media Marketing:What It Is, How It Works, Pros and Cons

Categories
Digital Advertising, Digital Marketing, Social Media Marketing

What Is Social Media Marketing (SMM)? Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers […]